{"id":1254,"date":"2025-05-23T14:00:00","date_gmt":"2025-05-23T12:00:00","guid":{"rendered":"https:\/\/profiletter.iconopixel.eu\/?p=441"},"modified":"2026-05-26T10:00:26","modified_gmt":"2026-05-26T09:00:26","slug":"how-we-helped-a-client-launch-their-first-newsletter","status":"publish","type":"post","link":"https:\/\/profiletter.iconopixel.eu\/en\/how-we-helped-a-client-launch-their-first-newsletter\/","title":{"rendered":"How We Helped a Client Launch Their First Newsletter\u2014and Grow It Month After Month"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Email newsletters aren\u2019t just another marketing channel. They\u2019re the most personal and friendly way to stay <strong>connected <\/strong>with your audience. When someone signs up, they\u2019re saying:<br><strong>\u201cI want to stay in touch with you.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what if you\u2019ve never sent a newsletter before?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Starting Point: Contacts Everywhere\u2014Except in a Mailing List<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our client had a polished website, was active on social media, and had a steady stream of customers. But they weren\u2019t communicating via email. <strong>Their contacts were scattered<\/strong>\u2014some in their inbox, some in Excel sheets, others scribbled on paper.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">So why hadn\u2019t they started a newsletter?<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201cI don\u2019t have time to write this.\u201d<br><em>\u201cI don\u2019t even know what to say.\u201d<\/em><br><em>\u201cWhat if I come off as spammy?\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Sound familiar? These are all <strong>valid concerns<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Our Approach: Start with Strategy, Then Pick the Right Tools<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We began with the basics\u2014just a casual coffee chat. The goal was simple: to create newsletters that are <strong>useful, enjoyable to read<\/strong>, and most importantly, <strong>sustainable<\/strong> for the client.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/profiletter.iconopixel.eu\/wp-content\/uploads\/2025\/01\/we-take-care-of-it-1024x576.png\" alt=\"We Take Care Of It 1024x576\" class=\"wp-image-315\" title=\"How We Helped a Client Launch Their First Newsletter\u2014and Grow It Month After Month\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The steps we took:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We added a <strong>signup form<\/strong> to the website, linked it to relevant content, and set up an <strong>automated welcome email<\/strong> with a special offer for new subscribers.<\/li>\n\n\n\n<li>We set up the newsletter in <strong>Brevo<\/strong>, visually aligned with the client\u2019s branding.<\/li>\n\n\n\n<li>We <strong>cleaned and organized<\/strong> existing contacts\u2014both manually and through automation.<\/li>\n\n\n\n<li>We created a <strong>series of introductory emails<\/strong> that shared the client\u2019s story, values, and key offers, then established a <strong>monthly sending rhythm<\/strong>.<\/li>\n\n\n\n<li>We continue to <strong>analyze results<\/strong>, suggest improvements, and brainstorm fresh content together.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Results After 3 Months:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The mailing list <strong>more than doubled<\/strong><\/li>\n\n\n\n<li> <strong>Average open rate: 48%<\/strong> (often over 50%)<\/li>\n\n\n\n<li> Regular replies: positive feedback and new inquiries<\/li>\n\n\n\n<li> Increased website traffic and content engagement<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The result? Content that feels <strong>cohesive, reliable, and relatable<\/strong>\u2014and readers are responding.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The Key: Connection.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Email supports your other marketing channels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The content ties into <strong>current events<\/strong><\/li>\n\n\n\n<li>It\u2019s <strong>in sync with social media<\/strong> and website messaging<\/li>\n\n\n\n<li>It uses a <strong>consistent tone and visual style<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When everything works together\u2014and the messaging is right\u2014your audience feels seen, understood, and more likely to engage. Because it feels like the message was made just for them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Newsletters Aren\u2019t Just a \u201cNice Extra\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019re a <strong>reliable, direct line<\/strong> to your audience\u2014if you put the right content into them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not sure where to start?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udce9 <strong>Write to us. We\u2019ll help tell your story.<\/strong><br> <a class=\"\" href=\"https:\/\/profiletter.iconopixel.eu\">www.profiletter.com<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A Closer Look<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1750235998341\"><strong class=\"schema-faq-question\"> 1. <strong>What Kind of Business Is the Client?<\/strong><\/strong> <p class=\"schema-faq-answer\">The client was a <strong>seasonal outdoor activity provider<\/strong>.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1750236087434\"><strong class=\"schema-faq-question\">2. <strong>What Was Their Goal With the Newsletter?<\/strong><\/strong> <p class=\"schema-faq-answer\">The client\u2019s goal was to increase repeat purchases and drive visits.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1750236132620\"><strong class=\"schema-faq-question\">3. <strong>What Made the Difference?<\/strong><\/strong> <p class=\"schema-faq-answer\">The welcome automation plus a clear monthly structure gave the client peace of mind\u2014they always knew what was coming next.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1750236163363\"><strong class=\"schema-faq-question\">4. <strong>How Much Time Did the Client Need to Invest?<\/strong><\/strong> <p class=\"schema-faq-answer\">With our system, the client spends about an hour a month reviewing and giving feedback. We handle the rest.<\/p> <\/div> <\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Email newsletters aren\u2019t just another marketing channel. They\u2019re the most personal and friendly way to stay connected with your audience. When someone signs up, they\u2019re saying:\u201cI want to stay in touch with you.\u201d But what if you\u2019ve never sent a newsletter before? Starting Point: Contacts Everywhere\u2014Except in a Mailing List Our client had a polished [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"_links":{"self":[{"href":"https:\/\/profiletter.iconopixel.eu\/en\/wp-json\/wp\/v2\/posts\/1254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profiletter.iconopixel.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profiletter.iconopixel.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profiletter.iconopixel.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/profiletter.iconopixel.eu\/en\/wp-json\/wp\/v2\/comments?post=1254"}],"version-history":[{"count":1,"href":"https:\/\/profiletter.iconopixel.eu\/en\/wp-json\/wp\/v2\/posts\/1254\/revisions"}],"predecessor-version":[{"id":1840,"href":"https:\/\/profiletter.iconopixel.eu\/en\/wp-json\/wp\/v2\/posts\/1254\/revisions\/1840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profiletter.iconopixel.eu\/en\/wp-json\/wp\/v2\/media\/1360"}],"wp:attachment":[{"href":"https:\/\/profiletter.iconopixel.eu\/en\/wp-json\/wp\/v2\/media?parent=1254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profiletter.iconopixel.eu\/en\/wp-json\/wp\/v2\/categories?post=1254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profiletter.iconopixel.eu\/en\/wp-json\/wp\/v2\/tags?post=1254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}